What is NO FIRM?
NO FIRM is a fashion brand where designers and customers share designs, desires, needs and aspirations in order to create real fashion, made by and for real people.
What makes NO FIRM different?
- NO FIRM is a platform for designers and customers who are seeking a new relationship with fashion based on love, respect and freedom.
- NO FIRM is a fashion brand that has no opinion about fashion, but that gives designers a space with total freedom to create their own.
- NO FIRM is a company that handles the maintenance of the digital platform; communications with designers; management and production of the designs; and shipping, returns and customer service.
- NO FIRM is a business founded on respect, trust and honesty. These concepts go beyond words to infuse all of our actions.
- NO FIRM is a commitment model based on healthy business and personal relationships.
How does NO FIRM work?
Designers send their creations to NO FIRM to be published on our platform where customers can buy them, share them and recommend them. At NO FIRM, production is determined by need. Each design much reach a minimum number of pre-orders to be produced. Customers can also create Wants, or join Wants that already exist, as a way of letting designers know their needs and desires. In this way, both designers and customers get the chance to express themselves, and share and create their own fashion.
What is the purpose of NO FIRM?
NO FIRM is a community of people with a shared goal: to bring fashion back to the real world.
Who is NO FIRM’s target audience?
NO FIRM is for those designers and customers looking for a more integrated relationship with fashion. Whether you want to highlight your work as a designer or have your needs and desires listened to, we hope this will be the place for you.
Who can create a design?
Any fashion designer or creative type who has the knowledge and skills to develop and clearly submit a specific fashion design may do so on NO FIRM.
Why buy and support a design?
The designs that appear on NO FIRM are original, authentic and the work of designers who believe in themselves.
Buying a NO FIRM design means supporting and respecting someone’s work, as designers receive 25% of the total price of the product. There are no extraneous middlemen or stingy practices.
It is a transparent and secure process in which you can check the status of your orders at any time and ask the designer questions directly.
Who can buy designs?
Anybody in the NO FIRM community can buy a design. Remember to log in first!
What is the “minimum or nothing” model?
The “minimum or nothing” model means that designs are not put into production until a minimum number of units are sold.
This guarantees the following:
A healthy and reasonable commitment.
The price of each design is exclusively based on production costs, which in turn depend on the number of units produced. A healthy commitment means guaranteeing a maximum and minimum number of units to be produced in accordance with the capabilities and needs of the producer, not with our desire to sell.
More motivation to gain support.
If you want a design to be made real, share it with the world on social media. That way more people will see it, increasing the chances of it reaching the minimum number of sales.
- A functional model.
In the fashion industry, exploitation, speculation and abuse are all-too-common behaviours that poison relationships and creativity.
At NO FIRM our business model respects people’s work, time and dedication. Quantities, prices and deadlines are exclusively based on ensuring the dignity of everyone involved: designers, customers and producers.
What are the phases of a design published on NO FIRM?
1. First phase (Pre-Order):
This is the first phase of every design that gets published on NO FIRM. It means that people can start pre-ordering the product. Because of our “minimum or nothing” model, buyers are only charged if the minimum number of units are sold.
2. Second phase (Shop Now):
When the minimum number of units are sold before the deadline expires, the product status changes to Shop Now. Because the minimum has been reached, production is guaranteed and the design is now real. As soon as all the units are sold or the deadline expires, we will produce it and deliver it to you. Better still, in the second phase the price goes down as more units are sold. But not all designs reach this second phase. What’s most important for a design to become real is to sell the minimum number of units.
When the maximum number of units is sold or the deadline expires, the final price is charged to all buyers when the design goes into production. This is also when we pay the designers their cut.